Value Creation in the Middle Market
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Founded in 1987, MarketCast, LLC (“MarketCast”) is the leading provider of marketing research and data analytics services to the global entertainment industry. The Company works with global film, television, and over-the-top (“OTT”) production studios to provide iterative testing, benchmarking, and analytics utilized by clients to produce successful marketing campaigns for movies and other entertainment content. MarketCast is headquartered in Los Angeles, CA, and serves customers worldwide through offices in the U.S. and London.
Associated Deal Team
Joseph C. Lawler
David A. Lorch
William P. Parks
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Photography courtesy of C. Bernstein & MGF